Home » Marketing for Pharmacist: Providing and Promoting Pharmacy Services by David Holdford
Marketing for Pharmacist: Providing and Promoting Pharmacy Services David Holdford

Marketing for Pharmacist: Providing and Promoting Pharmacy Services

David Holdford

Published July 28th 2015
ISBN :
Kindle Edition
452 pages
Enter the sum

 About the Book 

Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers.HighlightsGain appreciation of the need to market pharmacist servicesLearn methods forMoreMarketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers.HighlightsGain appreciation of the need to market pharmacist servicesLearn methods for designing and managing pharmacy servicesUnderstand advantages and disadvantages of different marketing, segmentation, and promotional strategiesPlan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplaceThis third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.